The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
BBDO Worldwide
Client
Title
Category
Award
Points
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler
Client: Sandy Hook Promise
Category: Best of Music & Sound Craft
Points: 90.00
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler
Client: Sandy Hook Promise
Category: Music Adaptation / Song
Points: 45.00
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago
Category: Experiential & Installations / Experiential & Immersive
Points: 45.00
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client: Decathlon
Category: Experiential / Virtual Events
Points: 45.00
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire
Category: Experiential & Installations / Experiential & Immersive
Points: 45.00
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire
Category: Craft / Art Direction
Points: 45.00
VB Solar Exchange
Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client: Carlton & United Breweries
Category: Innovation & Transformation / Innovation in Integrated
Points: 45.00
Eurythenes plasticus
Agency: BBDO Group Germany / Berlin + Sehsucht GmbH
Client: WWF Germany
Category: Creative Effectiveness / Non-Profit / Charity
Points: 45.00
For When It's Time
Agency: Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut
Client: Mars Wrigley / Extra Gum
Category: Online Films & Video / Long Form - Single
Points: 45.00
The Breakaway
Agency: BBDO Belgium / Brussels
Client: Decathlon
Category: Events / Stunts / Competitions / Virtual
Points: 21.00
One
Agency: BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin
Client: WhatsApp
Category: Editing / Single
Points: 21.00
For When It's Time
Agency: Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut
Client: Mars Wrigley / Extra Gum
Category: Casting
Points: 21.00
VB Solar Exchange
Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client: Carlton & United Breweries
Category: Integrated Campaign
Points: 21.00
Tokyo Summer Games - Para Pack
Agency: BBDO Canada / Toronto
Client: Canadian Paralympic Committee
Category: Innovation & Transformation / Innovation in Design
Points: 21.00
The Most Wanted Portrait
Agency: Sancho BBDO / Bogotá + Flare / Bogotá + Hastings Audio Network / Hamburg
Client: Alcaldía de Soacha
Category: Innovation & Transformation / Innovation in Gaming
Points: 21.00
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records
Category: Visual Craft / Animation
Points: 21.00
Music Liberates Music Mixtape
Agency: BBDO / New York
Client: BACARDÍ
Category: NFTs & the Metaverse / NFTs
Points: 21.00
The Most Wanted Portrait
Agency: Sancho BBDO / Bogotá + Flare / Bogotá + Hastings Audio Network / Hamburg
Client: Alcaldía de Soacha
Category: Out of Home / P.O.P. & In-Store
Points: 9.00
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago
Category: Experiential / In-Person Events
Points: 9.00
Human Bait
Agency: Energy BBDO / Chicago + SC Johnson + Raid + Flare / Chicago
Client: SC Johnson / Raid
Category: Non-traditional & Guerrilla Marketing
Points: 9.00
Reverse Renegade
Agency: Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago
Client: Hanes / Champion
Category: Social Media Post / Single
Points: 9.00
Hope Reef
Agency: AMV BBDO / London + weareseventeen / London
Client: Mars Pet - Sheba
Category: Typography / Dynamic / In Motion
Points: 9.00
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler
Client: Sandy Hook Promise
Category: Short Form Video / Single
Points: 9.00
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client: Decathlon
Category: Gaming / Computer & Console
Points: 9.00
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire
Category: Out of Home / Brand Installations
Points: 9.00
VB Solar Exchange
Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client: Carlton & United Breweries
Category: Integrated PR Campaign
Points: 9.00
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records
Category: Experiential / Virtual Events
Points: 3.00
NURO
Agency: Clemenger BBDO Melbourne + La Trobe University + Code on Canvas + National Gallery of Victoria (NGV) / Melbourne
Client: La Trobe University
Category: Mobile Games / Branded Game
Points: 3.00
Book of Limbo
Agency: Howatson+Company / Sydney + OMD Media + Clemenger PR Australia + Collider / Sydney
Client: Belong
Category: Craft / Art Direction
Points: 3.00
Living Images
Agency: AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo
Client: Getty Images
Category: Digital Design
Points: 3.00
Hope Reef
Agency: AMV BBDO / London + Framestore / London + weareseventeen / London
Client: Mars Pet - Sheba
Category: Experiential & Installations / Brand Installations
Points: 3.00
Music Liberates Music Mixtape
Agency: BBDO / New York
Client: BACARDÍ
Category: Digital Product / Promotional
Points: 3.00
The Outsideologist Project
Agency: Energy BBDO / Chicago + Bayer / Whippany + Mophonics / Los Angeles + ATK Plan / Dallas
Client: Claritin
Category: Original Music / Song
Points: 3.00
For When It's Time
Agency: Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut
Client: Mars Wrigley / Extra Gum
Category: Use of Licensed Music
Points: 3.00
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago
Category: Craft / Illustration
Points: 3.00
Quaker Qrece
Agency: AlmapBBDO / São Paulo + BITT / Buenos Aires + Noroeste / Buenos Aires
Client: Pepsico
Category: Physical Product / Promotional
Points: 3.00
The Uniform that never existed
Agency: TracyLocke Brasil / São Paulo
Client: Centauro
Category: Packaging / Specialty
Points: 3.00
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client: Decathlon
Category: Web Games / Brand Integration / Placement
Points: 3.00
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records
Category: Craft / Use of Technology
Points: 3.00
Angel’s Souls
Agency: BBDO Group Germany / Berlin + Sweet Films
Client: Save One Person
Category: Console Games / Brand Integration / Placement
Points: 3.00
Quaker Qrece
Agency: AlmapBBDO / São Paulo + BITT / Buenos Aires + Noroeste / Buenos Aires
Client: Pepsico
Category: Products
Points: 3.00
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler
Client: Sandy Hook Promise
Category: Film
Points: 3.00
Music Liberates Music Mixtape
Agency: BBDO / New York
Client: BACARDÍ
Category: Audio Craft / Music
Points: 3.00
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records
Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 3.00
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler
Client: Sandy Hook Promise
Category: Online & Mobile Video / Online-only Video - Single
Points: 3.00
The Beach Walker Project
Agency: AlmapBBDO / São Paulo + Bando Studio / São Paulo + Jamute / São Paulo
Client: Diageo
Category: Online & Mobile Video / Online-only Video - Series
Points: 3.00
The Sensory Auction
Agency: BBDO / New York
Client: Bacardi Bombay Sapphire
Category: Spatial Design / Experiential & Immersive
Points: 3.00
Performance Enhancing Music
Agency: CHEP Network / Sydney + Resonance Sonic Branding + Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney
Client: Samsung
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Best of Music & Sound Craft
Award:
2022 Music & Sound Craft Best of Discipline Pencil
Points:
90.00
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.00
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Music Adaptation / Song
Award:
2022 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Experiential & Installations / Experiential & Immersive
Award:
2022 Out of Home Gold Pencil
Points:
45.00
Client:
Decathlon
Title:
The Breakaway
Category:
Experiential / Virtual Events
Award:
2022 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Experiential & Installations / Experiential & Immersive
Award:
2022 Out of Home Gold Pencil
Points:
45.00
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Craft / Art Direction
Award:
2022 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Carlton & United Breweries
Title:
VB Solar Exchange
Category:
Innovation & Transformation / Innovation in Integrated
Award:
2022 Integrated Gold Pencil
Points:
45.00
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2022 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Mars Wrigley / Extra Gum
Title:
For When It's Time
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Gold Pencil
Points:
45.00
Client:
Decathlon
Title:
The Breakaway
Category:
Events / Stunts / Competitions / Virtual
Award:
2022 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
WhatsApp
Title:
One
Category:
Editing / Single
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.00
Client:
Mars Wrigley / Extra Gum
Title:
For When It's Time
Category:
Casting
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.00
Client:
Carlton & United Breweries
Title:
VB Solar Exchange
Category:
Integrated Campaign
Award:
2022 Direct Marketing Silver Pencil
Points:
21.00
Client:
Canadian Paralympic Committee
Title:
Tokyo Summer Games - Para Pack
Category:
Innovation & Transformation / Innovation in Design
Award:
2022 Design Silver Pencil
Points:
21.00
Client:
Alcaldía de Soacha
Title:
The Most Wanted Portrait
Category:
Innovation & Transformation / Innovation in Gaming
Award:
2022 Gaming Silver Pencil
Points:
21.00
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Visual Craft / Animation
Award:
2022 Interactive & Mobile Craft Silver Pencil
Points:
21.00
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
NFTs & the Metaverse / NFTs
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
Audio
Award:
2022 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Alcaldía de Soacha
Title:
The Most Wanted Portrait
Category:
Out of Home / P.O.P. & In-Store
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.00
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Experiential / In-Person Events
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
SC Johnson / Raid
Title:
Human Bait
Category:
Non-traditional & Guerrilla Marketing
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Hanes / Champion
Title:
Reverse Renegade
Category:
Social Media Post / Single
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Mars Pet - Sheba
Title:
Hope Reef
Category:
Typography / Dynamic / In Motion
Award:
2022 Design Bronze Pencil
Points:
9.00
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Short Form Video / Single
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Decathlon
Title:
The Breakaway
Category:
Gaming / Computer & Console
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Out of Home / Brand Installations
Award:
2022 Design Bronze Pencil
Points:
9.00
Client:
Carlton & United Breweries
Title:
VB Solar Exchange
Category:
Integrated PR Campaign
Award:
2022 Public Relations Bronze Pencil
Points:
9.00
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Experiential / Virtual Events
Award:
2022 Branded Entertainment Merit Award
Points:
3.00
Client:
La Trobe University
Title:
NURO
Category:
Mobile Games / Branded Game
Award:
2022 Gaming Merit Award
Points:
3.00
Client:
Belong
Title:
Book of Limbo
Category:
Craft / Art Direction
Award:
2022 Print Merit Award
Points:
3.00
Client:
Getty Images
Title:
Living Images
Category:
Digital Design
Award:
2022 Design Merit Award
Points:
3.00
Client:
Mars Pet - Sheba
Title:
Hope Reef
Category:
Experiential & Installations / Brand Installations
Award:
2022 Out of Home Merit Award
Points:
3.00
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
Digital Product / Promotional
Award:
2022 IP & Products Merit Award
Points:
3.00
Client:
Claritin
Title:
The Outsideologist Project
Category:
Original Music / Song
Award:
2022 Music & Sound Craft Merit Award
Points:
3.00
Client:
Mars Wrigley / Extra Gum
Title:
For When It's Time
Category:
Use of Licensed Music
Award:
2022 Music & Sound Craft Merit Award
Points:
3.00
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Craft / Illustration
Award:
2022 Design Merit Award
Points:
3.00
Client:
Pepsico
Title:
Quaker Qrece
Category:
Physical Product / Promotional
Award:
2022 IP & Products Merit Award
Points:
3.00
Client:
Centauro
Title:
The Uniform that never existed
Category:
Packaging / Specialty
Award:
2022 Design Merit Award
Points:
3.00
Client:
Decathlon
Title:
The Breakaway
Category:
Web Games / Brand Integration / Placement
Award:
2022 Gaming Merit Award
Points:
3.00
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Craft / Use of Technology
Award:
2022 Experiential & Immersive Merit Award
Points:
3.00
Client:
Save One Person
Title:
Angel’s Souls
Category:
Console Games / Brand Integration / Placement
Award:
2022 Gaming Merit Award
Points:
3.00
Client:
Pepsico
Title:
Quaker Qrece
Category:
Products
Award:
2022 Health & Wellness Merit Award
Points:
3.00
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Film
Award:
2022 Health & Wellness Merit Award
Points:
3.00
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
Audio Craft / Music
Award:
2022 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Diageo
Title:
The Beach Walker Project
Category:
Online & Mobile Video / Online-only Video - Series
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Bacardi Bombay Sapphire
Title:
The Sensory Auction
Category:
Spatial Design / Experiential & Immersive
Award:
2022 Design Merit Award
Points:
3.00
Client:
Samsung
Title:
Performance Enhancing Music
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.00
